The Enrico Products collection began with a decades old hard cheese
grater design borrowed from Enrico Ratti, the grandfather of co-founder
Jim Ratti and has naturally been extended to other types of home décor
and kitchenware. Enrico’s first cheese grater creation was truly a
labor of love. Just before the turn of the century, Enrico Ratti worked
as a carpenter for a wealthy family near Castagnetto, Italy, and fell
in love with their daughter, Luisa. The family would not give their
blessing for Luisa to wed the orphan Enrico, so they eloped to America,
bringing with them their love of the dishes of the Italian countryside.
Alas, America lacked the tools of a traditional Italian kitchen, so
Enrico fashioned by hand the predecessor of today’s Enrico Grater for
the rich hard cheeses they so cherished. Many of the sturdy graters
Enrico created are still being used by the Ratti family today.
Jim Ratti, an accomplished woodworker himself, used one of his
grandfather’s graters as a model to create the modern version of the
Enrico Cheese Grater we have been selling for half a decade. “The
classic beauty and functionality of my grandfather’s grater design
inspired me to create a modern version,” says Ratti. “My initial box
graters were made using exotic woods like Rosewood and Bubinga, but
once the company decided to market the product on a larger scale, we
decided to use bamboo because it’s an environmentally friendly
material. That decision really drove the future direction of the
company toward eco-friendly, sustainable materials.” Our grater
retains the design features of Enrico’s original version including the
drawer for collecting the grated cheese and the front foot that rests
against the front of the counter to provide stability while grating,
but a few things have been changed. The grater blades are made from
long lasting stainless steel and are removable for cleaning in the
dishwasher. One creates powdered gratings from hard cheeses such as
parmigiana reggiano and the other shreds hard or soft cheeses into
strips suitable for tacos or salads. Enrico Products has continued to
build on Enrico’s legacy by developing new products that feature the
same beauty and functionality as his works from the past.
After a few iterations of the cheese grater Jim and Chad Richardson,
his business partner in an overseas sourcing consultancy business,
joined with Dave Hoots, who at the time owned a custom furniture
company, to refine the grater and began to talk about and work on other
ideas. Eventually the three decided to formalize their affiliation and
formed Enrico Products in February of 2005.
Following a warm welcome in 2005 by both kitchen and gift retailers,
Enrico has not slowed its pace in creating new items to add to its
product mix. As with most products in the Enrico line, new ideas are
prototyped by hand in the Enrico workshops, tested in real world
situations, and refined to meet the demands of discriminating retailers
and their clientele, before even being sent to their factories for
sampling. This process is time-consuming but critical to the goal of
Enrico’s principals to continually challenge the status quo and give
savvy retailers something new and exciting to put in front of their
customers.
“We lay up our own turning blanks and turn new bowl ideas, or draw
up a new board, fabricate it, and take it to the kitchen to see how it
works. We don’t just look at factory catalogs and pick out items to put
our name on,” says co-owner Dave Hoots. “We’re a hands-on company, not
just an importer. That’s how we’ve done things since the beginning and
it’s a big part of what we all love about this business.”
Enrico’s RootWorks collection, handcrafted deep in the countryside
of central China, is a very different side of the operation from the
bamboo and wooden tabletop collection, and has become a major force for
this young company. After logging operations the stumps from Chinese
fir trees are removed to make way for replanting. Those stumps are
cleaned, carved into bowls and platters or turned into urns and vases,
kiln dried, and finished with a durable lacquer. The RootWorks items
are each one-of-a-kind works of art whose appeal is a marriage of the
incredible natural beauty of the fir stumps and the talent of the
carvers who carve them.
Dave says, “People just plain react to RootWorks: they see the
products, stop in their tracks, then have to get them in their hands.
They’ve got visual and tactile appeal, with a wide variety of wood
grain, burl and birdseye figure, knots, bumps, veins, branches,
fissures, sometimes all in one piece. That’s what happened to us when
we found them in China – our jaws dropped and we said ‘Wow, we’ve got
to bring these to our customers’. Now we see that same reaction in
everyone who looks at our RootWorks displays.”
Enrico Products’ line has continued to expand over the years, adding
new collections and a number of new and interesting materials to their
already fascinating lineup of tabletop, gourmet, gift and décor items.
All their offerings continue to use reclaimed or renewable raw
materials and fit naturally into the eco-friendly and sustainable
categories popular with so many retailers and consumers. Enrico prides
itself on their extensive direct experience with overseas suppliers,
working in person to streamline production practices like kiln drying
and wood storage, helping introduce more environmentally friendly
water-based finishes, using recyclable packing products, and reducing
packaging volumes to better utilize container space. They also make it
a priority to tell the real stories of their supply chain, the
production processes, the wonderful talents of their overseas partners,
and the efforts to reduce impact on the environment and the waste
stream.
Later additions to the Enrico line take their cues from the bamboo
and fir product attributes: sustainable, reclaimed, environmentally
friendly, and “eco-intelligent”, an Enrico-coined term for
products that incorporate conscientiously sourced materials in
inventive ways to create truly unique products. Many of the designs
from the bamboo collection have been reproduced in fast-growing acacia;
bamboo root items and hand-collected hardwood root products have been
added in recent years; a whole range of products made from highly
sustainable mango wood is a current favorite, and there are more
reclaimed goods in the works. Enrico continues to seek out these
treasure troves of natural wonder, to specify new products blending the
artistic with the utilitarian from their great array of materials, and
to bring them to market in cost-effective ways.